Just a quick note on this...
I did, finally, manage to get some time with the PDFs (Outbound, Proactive Routing, URS, Business Process) and a quiet contact centre, and was able to work through this.
The issue with KM was that it was set for role-based permissions, so once I was round that, I could create a plain-text "hello world" email and save it as a Standard Response.
I then tried using some of the pre-installed Strategy Samples, along with my Campaign / Calling List - but this wasn't working.
So, referring to the Business Process PDF, I created a new process from scratch, including the strategy needed to create and send the outbound email (pulling the mailto address from the attached data, setting the InteractionType and MediaType (which defaulted to 'outboundpreview' and 'internal' and needed to be 'Outbound' and 'email') and I can now:
Load a calling list into my Email Campaign (contact_info = email address not phone number)
Start Campaign
Each record is submitted via OCS to IXN/URS
Strategy creates the Standard Response
Email is sent to Customer
Strategy updates the record in OCS, setting a custom field to "Email Sent" so we can see which records have been emailed
Ok, so the error handling might not be quite right yet, and I can't see what I hoped I would see in the Interaction Reporting... but otherwise it is good progress
