[b]What else can you do to automate processes in a Contact Center?[/b]
There have been many, many studies relating to the time and effort applied to simple, repeated tasks in the workplace, in an effort to optimize or automate them. It's nothing new - it's been going on since the industrial revolution began. How to optimize, what to automate, where to augment, how to reduce costs - what can be made better, faster or more cost effective? All of them standard, basic questions and more complex equations and systems to make tasks more efficient.
In a Contact Center environment, things are no different. As time passes new technologies, products, processes and work flows tend to homogenize tasks which are recognized as standard and repetitious. After a period of trial (and error!) using existing tools, more specialized (local) systems tend to be developed in niche areas, catering for specific automation tasks. This is precisely how the local telephony switch (PBX) was born. And automated call distribution (ACD). And Computer Telephony Integration (CTI). And the IVR. And Workforce Management. And Workflow Management. And integrated CRM Solutions. Well - you get the idea...

Sometimes it's a no-brainer and it's obvious where automation fits. Usually, even with the simplest of processes in place, additions are straightforward to implement. Agent Scripting is a good example of this; if a new product or service is introduced, part of the process for launch would be a new set of scripts for Agents to be able to support the product. Easy. But is that all you need to do? No. No, it isn't.
The implementation of any automated process or augmentation system is only the first step in getting things optimized. It's the[i] "vehicle for success"[/i] - but it isn't a map. It doesn't indicate what training might be required, where bottle-necks are - and it can't provide advice about what doesn't work. That requires another level of monitoring and management - and a lot of questions;
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[li]Are staff fully conversant with the processes and products in their remit? How do you know? How can you find out?[/li]
[li]Are your automation processes still fit for purpose? How do you know? How can you find out?[/li]
[li]Are your standard workflow processes efficient? How do you know? How can you find out?[/li]
[li]What level of feedback do you get from the staff who use automation or workflow processes or the information being automatically provided?[/li]
[li]What is your process for improvement?[/li]
[li]Who is responsible for process improvements within your organization?[/li]
[li]What tools exist in the marketplace to further optimize local processes?[/li]
[/list]
- If you can't answer some of these questions using your current processes, perhaps it's time to review how your automation and optimization techniques are working!
As general pointers, here's a few areas of automation that you may not have already considered, for your Contact Center;
[list]
[li]IVR Pass-Back Services: this involves a Voice Agent reaching a point in a conversation where information needs to be very succinct and very accurately repeated to a caller. It may be a regulatory requirement or warranty advice or perhaps even a service authority requirement. Rather than the Agent reading back information from on-screen prompts, they call/consult an IVR script, which reads to script to the caller, gains acceptance or understanding from them, records it and then passes the caller back to the Agent.[/li]
[li]Orchestration Services: this is the means to be able to (re-)use the same basic information and processes, across different types of interactions. You'd be surprised how many Contact Centers operate voice, multimedia, sms and social media independently by using totally separate teams of Agents. Not orchestrating those types of services means duplicating many of the workflows that surround them - and that is bad for business![/li]
[li]Reason Codes: a lot can be learnt from collecting post-interaction information. Comparing a service that was accepted (for example through IVR digits) with the result of the interaction (through post-call Reason Codes) goes a long way to explaining what might be wrong with your processes. Knowing this can also indicate where to optimize not only staff processes - but technology processes, too.[/li][/list]
Of course a lot depends on the business you are in - and just how much of your internal processing can be combined and optimized, without rocking the proverbial apple cart...
